China’s BOE takes top sport from Samsung Display in foldable display sales
Now Foldable smartphones are being purchased by many people after many OEMs getting launched last year. Surprisingly, BOE has surpassed Samsung Display, the market leader for foldable display, and has become the new leader. Based on Display Supply Chain Consulting’s (DSCC) surveys, BOE had a dominant 42% of the market in Q42023, whereas Samsung Display finished second with 36% market share.
The China BOE started seeing results for their increased study and development of foldable displays. The rising interest for foldable screens from Huawei is a major participant in the smartphone market, is the main factor contributing to BOE’s rise to the top.
BOE’s growth was contributed to Huawei’s staggering 122% rise of foldable display purchases in Q4 2023.
However, Samsung has experienced a major decline as well, with the most recent quarterly drop from 76% in (Q3) to 36% in (Q4). This decline is the end of Samsung’s continuous domination for five years in the global OLED foldable market. The latest development suggests a shift in the foldable display market segment which mimics the relationship of supply and demand dynamics.
Due to the high demand for foldable smartphones and their BOE collaboration with Huawei, China grabbed the top spot for Q4 2023. In related news, Huawei beat Samsung and became the top purchaser of foldable screens, with an increase of more than 122% over the previous quarter.
The reason for BOE’s surge in sales, is also that many other Chinese OEMs launched their foldable smartphones last year.
As Samsung Electronics is aiming to increase its foldable panel purchases from Samsung SDI in Q2 2024, it seems like BOE won’t be at the top spot for long.
Moreover, Samsung will be launching the Galaxy Z Fold 6 and Galaxy Z Flip 6 before the end of this year, both of which are the company’s next foldable phones. A foldable smartphone that Apple is developing could be released in 2026.
source: here
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